AGM OEM MARKETING(BMC Job 445)

AGM – OEM Marketing (2W, 4W, DIP)

Experience: 18–20 Years

Salary: ₹16–17 LPA

Location: Gurgaon

Industry: Automotive / Auto Ancillary / Manufacturing

Department: OEM / B2B Marketing

Job Summary:

We are seeking a highly experienced and dynamic AGM - OEM Marketing professional to lead strategic marketing and business development efforts for 2-wheeler (2W), 4-wheeler (4W), and Deep Integration Program (DIP) segments. The ideal candidate will have deep expertise in handling OEM clients, driving marketing initiatives, and working closely with R&D, product management, and sales to deliver customized solutions.

Key Responsibilities:

• Lead OEM marketing strategy for 2W, 4W, and DIP segments.

• Manage relationships with key OEM clients and develop account-specific growth strategies.

• Collaborate with cross-functional teams including R&D, Product Development, and Sales for new product introductions and market expansion.

• Drive end-to-end OEM program lifecycle: concept, pitch, product development coordination, and launch.

• Develop and execute annual marketing plans aligned with business objectives.

• Identify new OEM opportunities and generate business through strategic partnerships.

• Conduct competitive analysis, market trend identification, and customer insights to support business growth.

• Handle customer negotiations, pricing strategy, and long-term agreements.

• Represent the company in industry forums, conferences, and OEM reviews.

Required Skills & Experience:

• Bachelor's degree in Engineering or Marketing; MBA preferred.

• 18–20 years of experience in OEM/B2B marketing in the automotive sector (2W/4W focus).

• Proven track record of handling large OEM accounts and achieving sales/marketing KPIs.

• Strong knowledge of the automotive ecosystem and value chain.

• Excellent communication, leadership, and client relationship skills.

• Strategic mindset with hands-on execution capability.