Sr. Manager Marketing (Fed Job/ 3)

Job Description

Position / Role: Sr. Manager Marketing.

Experience: 8+ Years

Location: Hyderabad 

Position Type: Full-Time (WFO)

About Us

At Toucan Payments, we are not building just another payment gateway. We are building India's next-generation payment infrastructure platform across acquiring, switching, payment orchestration, merchant services, reconciliation, settlements, bill payments, POS, wallets, and cross-border payments under RBI-regulated frameworks.

Our mission is simple: “Own the infrastructure. Build the rails. Power the future of payments."

Role Description

The marketing Sr. Manager shall oversee all the organization's marketing activities and be responsible for developing strategies, managing budgets, setting goals, and ensuring consistent brand messaging across various marketing channels.

Key Responsibilities

· Provide strategic direction and leadership for the marketing team, aligning efforts with business objectives and market trends.

· Develop and execute strategies to enhance the organization's brand positioning, ensuring a strong and differentiated market presence.

· Conduct thorough market research to identify opportunities, market trends, and competitive landscapes.

· Lead efforts to identify and define target customer segments, developing targeted marketing campaigns to maximize customer engagement and conversion.

· Oversee the development and execution of integrated marketing campaigns, including digital marketing, content strategies, and promotional activities.

· Drive successful product launches, collaborating with cross-functional teams to ensure effective go-to-market strategies.

· Manage public relations efforts and media relations, fostering positive relationships with industry stakeholders, media outlets, and key influencers.

· Develop and implement a comprehensive digital marketing strategy, leveraging online channels to enhance brand visibility and drive customer acquisition.

· Utilize data analytics and insights to make informed marketing decisions, continuously optimizing campaigns and strategies for maximum impact.

· Lead, mentor, and develop a high-performance marketing team, fostering a collaborative and innovative work environment.

· Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve marketing goals.

· Collaborate effectively with sales and product teams to align marketing strategies with business objectives and ensure a cohesive go-to-market approach.

Preferred skills and qualifications

· Master’s degree in marketing and business.

· 8+ years of experience as a marketing head in the fintech domain

· In-depth knowledge of payment industry trends, regulations, and market dynamics.

· Demonstrated success in developing and executing marketing strategies.

· Strong in strategic thinking and leadership.