Salesforce Marketing (NCS/Job/ 3932)

Job Description:
Key Responsibilities

 Solution Architecture & Strategy

• Design end-to-end Salesforce Marketing Cloud Next architecture aligned with business objectives.
• Define scalable, secure, and high-performing marketing technology solutions.
• Lead architecture reviews and provide technical governance across projects.
• Develop architecture roadmaps for Marketing Cloud, Data Cloud, CRM, and ecosystem integrations.
• Recommend best practices for customer engagement, personalization, segmentation, and campaign automation.

 Marketing Cloud Next Implementation

• Lead implementation of Salesforce Marketing Cloud Next capabilities, including:
  • Journey Orchestration
  • Engagement and Lifecycle Marketing
  • AI-Powered Personalisation
  • Audience Management
  • Consent and Preference Management
  • Real-Time Customer Engagement

 Data & Integration Architecture

• Architect integrations between Salesforce platforms and enterprise systems, including:
  • Salesforce CRM
  • Data Cloud
• Design data ingestion, identity resolution, segmentation, and activation frameworks.
• Ensure data quality, governance, security, and compliance requirements are met.
• Design real-time personalisation and recommendation strategies.
• Define audience activation and customer decisioning frameworks.

 Technical Leadership

• Provide technical leadership to architects, developers, and consultants.
• Conduct solution reviews and code/design governance.
• Mentor teams on Salesforce best practices and architecture standards.
• Collaborate with business, product, and marketing stakeholders.

 

Project Delivery

• Support project estimation, planning, and solution design workshops.
• Lead discovery and architecture sessions with clients and stakeholders.
• Identify risks, dependencies, and mitigation plans.
• Ensure successful delivery of enterprise-scale implementations.

Required Qualifications

• Bachelor’s degree in computer science, Information Technology, Engineering, or related field.
• 8+ years of CRM and Marketing Technology experience.
• 5+ years of Salesforce Marketing Cloud architecture experience.
• Experience designing enterprise-scale customer engagement platforms.
• Strong understanding of customer lifecycle marketing and omnichannel engagement.

 

Required Salesforce Expertise

Salesforce Marketing Cloud

• Journey Builder
• Email Studio
• Contact Builder
• Data Extensions
• AMPscript
• Content Builder

 Marketing Cloud Next

• Journey Orchestration
• Real-Time Engagement
• AI-Powered Campaigns
• Audience Activation
• Unified Customer Profiles
• Personalization
• Consent Management
• Cross-Channel Engagement

 Salesforce Data Cloud

• Data Streams
• Identity Resolution
• Calculated Insights
• Segmentation
• Activation Targets
• Data Modeling

Technical Skills

• REST APIs
• SOAP APIs
• Event-Driven Architecture
• Integration Patterns
• Data Modeling
• SQL Development
• Cloud Architecture
• Security & Compliance
• CI/CD Processes
• Git-based Development

Preferred Certifications

Required

• Salesforce Certified Marketing Cloud Consultant
• Salesforce Certified Marketing Cloud Administrator

Preferred

• Salesforce Certified Data Cloud Consultant

 

Soft Skills

• Excellent stakeholder management skills.
• Strong communication and presentation abilities.
• Ability to lead workshops and executive discussions.
• Strategic problem-solving and analytical thinking.
• Experience working in Agile delivery environments.

Success Metrics

• Successful deployment of Marketing Cloud Next solutions.
• Increased customer engagement and campaign performance.
• Improved personalisation and audience targeting.
• Reduced campaign execution timelines.
• Enhanced data quality and customer profile accuracy.
• Adoption of AI-driven marketing capabilities.