Digital Marketing Executive (RARR Job 6353)

Digital Marketing Executive (SaaS Products)

Location: Faridabad / Hybrid
Company: RARR Technologies Pvt. Ltd.
Experience: 1-3 Years
Employment Type: Full-Time

About Us

RARR Technologies Pvt. Ltd. develops innovative software solutions that help businesses streamline operations and improve productivity.

Our product portfolio includes:

• atsMantra – Applicant Tracking System
• CoconutERP – ERP Solution
• CoconutCRM – CRM Platform
• AssetIQ – Asset Management Solution
• Veltrix – Project Management Platform

We are looking for a creative and execution-focused Digital Marketing Executive who can independently plan and execute digital marketing initiatives, generate leads, improve brand visibility, and support customer engagement activities.

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Key Responsibilities

Digital Marketing

• Plan and execute digital marketing campaigns across Google, Meta (Facebook & Instagram), LinkedIn, and YouTube.
• Create and manage paid advertising campaigns to generate qualified leads.
• Monitor campaign performance and optimize ROI.
• Track and report campaign metrics using Google Analytics and related tools.

SEO & Website Management

• Perform On-Page SEO activities:
  • Keyword research
  • Meta tags optimization
  • Content optimization
  • Internal linking
  • Landing page optimization
• Perform Off-Page SEO activities:
  • Backlink creation
  • Directory submissions
  • Business listings
  • Guest posting opportunities
• Monitor website performance using Google Search Console.
• Manage WordPress websites and landing pages.

Content & Social Media

• Create social media calendars and marketing plans.
• Design marketing creatives using Canva or similar tools.
• Manage company pages on:
  • LinkedIn
  • Facebook
  • Instagram
  • YouTube
• Create engaging posts, banners, videos, and promotional content.
• Coordinate product launches, feature announcements, and customer success stories.

Email & WhatsApp Marketing

• Execute email marketing campaigns.
• Build and manage mailing lists.
• Create newsletters and product update campaigns.
• Plan and execute WhatsApp marketing initiatives for customer engagement and lead nurturing.

Product Marketing

• Develop marketing collateral including:
  • Product brochures
  • Case studies
  • One-pagers
  • Presentations
  • Customer success stories
• Promote SaaS products through various digital channels.
• Work closely with the sales and customer success teams to support lead generation activities.

Customer Engagement & Support

• Connect with existing customers over phone, email, WhatsApp, and virtual meetings.
• Assist customers with basic product queries and coordinate with the support team when required.
• Conduct customer follow-ups for:
  • Product feedback
  • Feature adoption
  • Renewal reminders
  • Satisfaction surveys
• Maintain positive customer relationships and improve customer engagement.

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Required Skills

Mandatory

• Social Media Marketing
• SEO (On-Page & Off-Page)
• Google Ads / Meta Ads
• Google Analytics
• Google Search Console
• Content Creation
• Canva
• Email Marketing
• WhatsApp Marketing
• WordPress

Preferred

• Experience promoting SaaS products or software solutions.
• Basic understanding of CRM and ATS platforms.
• LinkedIn Marketing.
• Video editing tools such as CapCut, Filmora, or Premiere Pro.
• AI content creation tools (ChatGPT, Gemini, Claude, etc.).