Email Marketing Expert (RARR Job 6320)

Job Title: Email Marketing Specialist (Bulk Email Campaigns)
Experience: 3–5 Years
Location: Delhi /NCR (Hybrid)

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About the Role

We are looking for a results-driven Email Marketing Specialist with 3–5 years of hands-on experience in managing bulk email campaigns for marketing and promotional purposes. The ideal candidate should have strong expertise in email deliverability, campaign execution, and performance optimization.

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Key Responsibilities

• Plan, execute, and optimize bulk email marketing campaigns for promotions, lead generation, and customer engagement

• Manage end-to-end email campaign lifecycle: list segmentation, template creation, scheduling, and reporting

• Ensure high deliverability by maintaining sender reputation, managing IP/domain warm-up, and reducing bounce/spam rates

• Monitor campaign performance (open rates, CTR, conversions) and implement improvements

• Handle email list hygiene, suppression lists, and compliance with GDPR/CAN-SPAM guidelines

• Perform A/B testing on subject lines, content, and send times

• Collaborate with design and content teams to create engaging email creatives

• Integrate email tools with CRM/marketing automation platforms

• Troubleshoot issues related to email delivery, authentication (SPF, DKIM, DMARC), and inbox placement

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Required Skills & Expertise

• Strong experience with bulk email platforms like SendGrid, Mailgun, SparkPost, Amazon SES, etc.

• Solid understanding of email deliverability, spam filters, and sender reputation management

• Hands-on experience with email authentication protocols (SPF, DKIM, DMARC)

• Good knowledge of HTML/CSS for email template customization

• Experience in data segmentation, personalization, and automation workflows

• Familiarity with analytics tools and campaign reporting

• Basic understanding of APIs and integrations (preferred)

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Preferred Qualifications

• Experience in B2B marketing campaigns

• Exposure to CRM tools like HubSpot, Zoho, Salesforce, etc.

• Knowledge of email verification and list cleaning tools

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Soft Skills

• Strong analytical and problem-solving skills

• Attention to detail and data accuracy

• Good communication and collaboration skills

• Ability to work in a fast-paced environment

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Why Join Us?

• Opportunity to work on high-volume campaigns with real impact

• Hybrid working flexibility

• Growth-driven and learning-focused environment

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Employment Type: Full-Time

Work Mode: Hybrid (Delhi)

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