Marketo Engineer(ZISPL Job No 579)

Collaborate with marketing, digital, and development teams to define and implement campaign solutions, ensuring alignment with business objectives.

· Lead the requirements gathering, campaign design, solution architecture, development, and deployment of marketing automation initiatives.

· Execute and optimize Marketo campaigns and other digital marketing tools to enhance customer experiences.

· Ensure seamless integration between marketing automation platforms and upstream/downstream systems, troubleshooting issues as needed.

· Monitor, analyze, and optimize marketing automation programs using data-driven insights.

· Stay up to date with digital marketing trends, automation best practices, and emerging technologies to improve performance and efficiency.

ESSENTIAL SKILLS

· Hands-on experience with Marketo campaign execution and other marketing automation platforms.

· Strong understanding of digital marketing strategies, automation workflows, and multi-channel engagement.

· Knowledge and hands-on experience with programming and scripting languages, web services, and web development.

· Ability to troubleshoot and resolve technical issues related to platform integrations, campaign execution, and data flows.

· Strong analytical mindset with a focus on measuring, testing, and optimizing marketing programs.

· Excellent communication skills to collaborate with both technical and non-technical stakeholders.

DESIRABLE SKILLS

· Experience working with CRM systems (Marketo preferred) and marketing analytics tools.

· Familiarity with A/B testing, lead scoring models, and personalization strategies.

· Understanding of data privacy regulations (GDPR, CCPA) and compliance requirements.

REQUIRED EXPERIENCE

· 2+ years of experience in marketing automation, digital marketing, or related fields.

· Proven experience managing end-to-end campaign execution, from design to deployment.

· 3+ years of experience years of hands on coding emails (HTML/CSS)

· Background API integrations and automation scripting, is a plus.

· Experience working in a fast-paced environment, meeting deadlines, and driving continuous improvements in marketing performance.